Based on the concept of “aiming to be THE pub in the city,” we will continue to create a business rooted in the community and beer unique to the city.

Since opening in 2003, our pub has been able to continue to operate with the support of local customers and the many visitors to Matsumoto. We would like to express our sincere gratitude to all of you for your continued patronage.
When we consume delicious foods we have a smile that appears naturally … and by providing a cozy space where one can share that “deliciousness …” with a smile, and with as many people as possible, we know that we always want people to feel happy.
We look forward to your continued patronage in the future.

President of Land Service Co. Ltd.
Kouichi Hayashi

Business NameLand Service Co. Ltd.
AddressTodoriki Building 20-3-2 Chuou Matsumoto-shi, Nagano
Tel0263-38-0069
PresidentKouichi Hayashi
Capital3 million yen
Business contentRestaurant management / food sales business
OfficePublic Beer House Old Rock (Main bar coat)
Opening2002 Opened as Old Rock Co. Ltd.
Employees2 directors 3 full-time employees

Our logo’s concept
The three “L”s represent LAND SERVICE, and the green squares represent the beautiful local nature. The three “L”s form the “three achievements” that customers need.

“Effort for value”
We will always think from the customer’s point of view and pursue products and services that are valuable to our customers.

“Direct outcome”

We will create a sustainable and independent company by serving as many people as possible with all our heart.

“The development of human resources”

The organization considers it as a means to manage living human beings, and provides guidance and education in order to improve humanity through work.
We have a strong will to build the above three results as a corporate culture and incorporate them into every job.

1998

Main bar court opened.

2001

Started selling the first barrel Guinness beer in the prefecture.

2003

Opened Public House Old Rock.
Founded Old Rock Co. Ltd.

2009

Public Beer House Old Rock name changed
The interior of the store was renovated.
Changed company name to Land Service Co. Ltd.

2010

Introduced “Punk IPA” from BrewDog, Scotland.

2012

Operated a stall in Matsumoto Yamaga home game (for 10 games)

2013

Changed the company name to Land Service Co. Ltd.

2014
〜2020 

Received “Guinness Best Pub Award” from Guinness in consecutive years

2014

Established Beer Fes Shinshu Executive Committee with volunteers.
Held the 1st Craft Beer Festival at Matsumoto Castle Park.

2016

Established “Matsumoto Brewery Co. Ltd.”, a craft beer manufacturing and sales company.

2018

Completed Matsumoto Brewery in Nomizonishi, Matsumoto City.

Current

We continue to bloom the flower of food culture
Pursuing the physical and mental well-being of all employees
For customers
By providing products and services that communicate with eachother
and contribute to the local community.

Is it best for you? We always think from the customer’s point of view and create true value and act through sincere work.

We will contribute to society by making families, including children and people from all walks of life, smile and feel happy by letting them enjoy delicious food.

We will work together as a team with compassionate teamwork to create a work environment where people can grow personally by working together on services that are linked with warm connections.

Based on the belief that we truly handle “safe and secure” materials, we aim to develop together, procure and work with important business partners.

With all our heart we will provide hospitality that will impress you by providing genuine ingredients and beverages nurtured by the nature of Shinshu.

Koichi Hayashi

1967

Born in Matsumoto City

1987

Joined the French hotel chain “Club Med Sahoro”

1992

Moved to the same Sahoro resort “Hotel Sahoro”

1993

Engaged in and trained as a master who won the world’s highest technology award in Asahikawa, Hokkaido.

1996

French Embassy held 1st Marie Blizzard Cocktail Competition 3rd place

1997

British Embassy held
Winner of the 1st Beefeater Cocktail Competition
International Cocktail Competition
Participated in the London Games as a representative of Japan
4th overall

1998

Main Bar Coat opened independently

2000

Organized by the 28th Japan Bartenders Association
National bartender skill competition overall victory
Received the Minister of Health, Labor and Welfare Award

2001

Sponsored by the International Bartenders Association
WCC World Cocktail Competition
Participated in the Slovenia Tournament as a representative of Japan

2003

Public House Old Rock Opened

2013

Established Land Service Co., Ltd.

2003〜2013

Served as General Manager of Nagano Prefecture Headquarters, Japan Bartenders Association

2016

Appointed as CEO of Matsumoto Brewery Co. Ltd.

Current

President of Land Service Co. Ltd.
Main bar coat bartender
Advisor of Nagano Prefecture Headquarters, Japan Bartenders Association
Beer Fes Shinshu Executive Committee General Planning
Representative Director of Matsumoto Brewery Co. Ltd.